A billboard campaign promoting HIV testing, care and support for African immigrnats in New York City.

Love and Let Live is a public service campaign developed for African Services Committee, a non-profit organization based in New York City and dedicated to serving and supporting African immigrants. The multilingual print campaign targets newcomers and aims to promote HIV testing and caring for people living with the virus. It is part of an ongoing initiative to improve health in the African immigrant community through outreach and communication that fosters dialogue, challenges stigma, and promotes understanding and compassion in the fight against HIV/AIDS.

We were responsible for development of message and design, and worked hand-in-hand with African Services’ Communication Director. The response to this public service campaign has been overwhelmingly positive.

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