The Center For Small Government
This summer, Re:Vision has had the honor and privilege of working with the people at The Center For Small Government to fully overhaul and upgrade their brand.
The Center’s original logo was based on a bonsai tree, because government — like a bonsai tree — can bee small if we perpetually and aggressively prune both its roots and its branches (read more about the bonsai concept…). With the conviction that this underlying concept was strong enough to build on, we set about redesigning the logo.
The goal of updating The Center’s brand and logo was to give it a cleaner, more modern design that could be applied across different mediums. Integrating warmer, more inviting colors based on the concept that the goal is the dawn of small government — a new day, if you will — and terrific illustration by David Simons, we created a fresh, new look that has since been applied to everything from t-shirts to printed materials to the new website.
And speaking of the new website… this summer (2009) Re:Vision successfully upgraded the website to rave reviews. The goal of the website redesign was two-fold: create a useful tool that The Center For Small Government could use to promote their ideas and advance their message, and apply the new brand look and feel.
Utilizing Wordpress, we created an infinitely more useful website that The Center can maintain and update themselves, allowing more current and relevant content to be published on a regular basis (previously, updating the site required someone to manually update static pages). Furthermore, it provided tools such as RSS feeds and social media links that continue to generate new traffic and reach more people.
Working with Michael Cloud and Carla Howell has been a terrific experience, and creating designs that support their work in the fight to make government smaller and accountable is extremely fulfilling.
David and I are so proud of the work we’ve done to support such a worthy cause. Please check out The Center For Small Government to learn more.






















